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RADIAL BRAND REFERENCE
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The fast, CLI-first issue tracker.
No AI, no agents, no credits, no BS.

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IDENTITY
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The one brand color. Amber carries the whole identity; the rest of the system is neutral.

  Amber                #F5A623   --color-brand

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DARK MODE (DEFAULT)
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The default surface: warm charcoal, near-white text. Marketing pages are always dark.

  Background           #1D1B1A   --color-background
  Foreground           #EBE9E7   --color-foreground
  Card                 #262422   --color-card
  Muted                #312F2C   --color-muted
  Muted foreground     #A8A49F   --color-muted-foreground
  Accent               #373532   --color-accent
  Border               #383633   --color-border
  Destructive          #EA3C3F   --color-destructive
  Success              #47BE8B   --color-success

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LIGHT MODE (OPT-IN)
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The same token names remapped to a warm cream surface. Used in the app and auth screens via .light.

  Background           #FBF6EB   --color-background
  Foreground           #28231D   --color-foreground
  Card                 #FFFDF7   --color-card
  Muted                #F2ECE0   --color-muted
  Muted foreground     #68625B   --color-muted-foreground
  Border               #E0DACE   --color-border
  Amber (light)        #D88100   --color-brand
  Destructive          #DF202E   --color-destructive
  Success              #009B64   --color-success

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STATUS AND PRIORITY
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The tracker hues, used for workflow status and priority. Dark-mode values shown.

  Triage               #A8A49F   --color-status-triage
  Backlog              #79746D   --color-status-backlog
  Todo                 #938E89   --color-status-todo
  In Progress          #F5A623   --color-status-progress
  In Review            #47BE8B   --color-status-review
  Done                 #656CDE   --color-status-done
  Canceled             #79746D   --color-status-canceled
  Urgent               #EA3C3F   --color-priority-urgent

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TYPOGRAPHY
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  Barlow Condensed (Display), --font-headline, weights 500, 700
    The display face: the social card and big headline moments. Not the wordmark.
  Geist (Body and UI), --font-body, weights 400, 500, 600
    The wordmark, all body copy, headings on the site, and product UI.
  Geist Mono (Mono), --font-mono, weights 400, 500
    Eyebrow labels, install commands, and IDs like RAD-219.

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VOICE
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  + An issue tracker. That's it.
  + No AI, no agents, no credits, no BS.
  + $50 per user, per year. Flat.
  + Bring your own agent. Keep your money.
  + AI features shipped: 0.
  Never use:
  - AI hype: copilot, magic, revolutionary, supercharge, 10x, seamless.
  - Em dashes anywhere in copy.
  - Fake urgency or "Contact sales".
  - Credits, seats, or usage-meter language.

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TERMINOLOGY
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  Ontology: Workspace, then Team, then Project, then Issue. Plus Cycle, Label, Status, Priority, Comment.
  + Issue: The atomic unit of work. Capital I. IDs read RAD-219.
  + Project / Team / Workspace: How work is organized, in that nesting order.
  + Cycle: A time-boxed set of issues.
  + Status: Triage, Backlog, Todo, In Progress, In Review, Done, Canceled.
  + Priority: No priority, Urgent, High, Medium, Low.
  + CLI, MCP, REST API: The interfaces. First-class, never add-ons.
  - ticket, card, story: It is an Issue.
  - sprint: It is a Cycle.
  - board column: It is a Status.
  - copilot, our agent: You bring your own agent. Radial has none.
  - Radial AI, Radial.build (in prose): The product is "Radial".

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USAGE
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  Do:   Use semantic tokens only: bg-background, text-foreground, bg-brand. The mapping changes per mode, not the class.
  Do:   Let dark be the default; light is opt-in via .light.
  Do:   Keep amber for accents: the mark, the focus ring, one highlight per view.
  Do:   Render the mark in a single color. Light strokes on dark, dark strokes on light.
  Do:   Set display type in Barlow Condensed, body and UI in Geist, labels and IDs in Geist Mono.
  Don't: Never write a dark: prefix. The theme guard fails the build.
  Don't: Never hardcode a palette color like emerald-400 or a raw #10b981. Add a token instead.
  Don't: Never use amber as a page background or a large fill. It is an accent.
  Don't: Never recolor, outline, distort, or add effects to the mark.
  Don't: Never stretch the wordmark or set it below the minimum size.

JSON: https://radial.build/brand.json
Parent brand: https://www.braingrid.ai/brand